Frank Sinatra was a big fan of Jack Daniel's, so much so the folks at Jack Daniel's decided to pay tribute to the legendary man who embodied the lost art of living by creating a special new spirit.

A digital collection of vintage footage and trivia allows fans to learn even more details about Sinatra's legacy both online and at interactive OOH displays nationwide.

Introducing the world’s first globe-trotting cocktail lounge. We will transform a plane into an early 1960s cocktail lounge. Flying exclusively to airports where Jack Daniel’s Sinatra Select is sold, boarding passes will be given out with purchase to access the exclusive and stylish plane before their flight.