U.S. Soccer's dream of a World Cup victory didn’t end when the men were knocked out in 2014, because the following year the women were ready to finish the job, They did what the men couldn't and earned a third World Cup by avenging their loss to Japan four years earlier.

The campaign included traditional OOH and a weather-activated digital billboard in Times Square that counted down to the World Cup and showed the U.S. Women's National Team training in the same weather conditions that viewers on the ground were experiencing, day or night.