The Land of Dead Ideas
Here lie a few ideas that died before their prime, some can still be harvested for their organs. For your safety a few ideas are locked up in the crypt. To take a peak email me and I'll give you the secret password.
Taco Bell
Social Program
Some have secret menus. Taco Bell has a secret level of fandom. It’s called OCAT. An underground network of super fans with exclusive access to a whole other side of Taco Bell. It isn’t just another loyalty program. It’s a movement. A sense of pride. And it just made every other brand seem old fashioned.
View ProjectCall it click bait for a cause. Using Century 21's blog we sought to raise awareness and donations for the thousands in the Philippines who had lost their homes to a typhoon by using a reimagined 404 Error page.
"Better Pets Breed Better People" :60 Spot for a Petco new business pitch
TEACH.org
Campaign
Great teachers who bring a high level of humanity and personal experience to the classroom are truly irreplaceable. While other industries are facing extinction from automation and technology the job of teacher isn’t going anywhere. It’s a career path worth serious consideration for college student planning for life after graduation.
View Project#TakeTheOath
After the 2016 election we we’re utterly overwhelmed and distraught, but we knew we had to do something. We decided we would target inauguration day as an opportunity to invite every American to take a personal oath of their own.
View ProjectHarley-Davidson came to us with the goal of selling two new bikes to a younger generation of riders. Our approach was to take the iconic 113 year old brand and present it in a new light. We invited people to use their bike as a way to defy the "biker dude" stereotype.
